Playing the drinking tape forward

One of the tips that was given to me when I first stopped drinking was that if I ever thought about having a drink I should play the tape forward to the end of the night.  So don’t focus on the first glass, focus on the last and the state I would probably have been in by that point.  And that’s what I did thinking about the drunken stupor I would be in, the stupid things I might have said or done or the row with MrHOF I might have had.  As a deterrent it was pretty effective.

While running today I was thinking about this and it reminded me of a Drink Driving TV ad campaign that ran here in the UK in 2008.

Here it is:

This ad uses the same approach – playing the tape forward in a very powerful and shocking way.  I’m quite a literal person, so sometimes struggle with visual learning, so if you are like me and struggle to play the tape forward in your head then maybe this will help.

There’s also this one which is a more subtle ‘play your life forward’

I’m not usually a fan of shock tactic adverts but I really liked these.  What do you think?

81 days to go

6 thoughts on “Playing the drinking tape forward

  1. The 2nd one really didn’t do anything for me but the first was quite powerful. In the early days this technique did work for me too. I knew what a horrible, argumentative mess I’d be in by the end of the night. It still makes me cringe to think about it. Eurgh. I never want to go back there.

    1. Hey lovely The second one is more subtle and I thought quite clever but it’s not as direct as the first. It is a powerful tool isn’t it? Don’t want to go back there either! xx

  2. Both are good and both will reach different people. As for me: If i could have drank and made it work I wouldn’t have entertained the idea to stop permanently. The fact that I had to entertain this idea is an indicator of me deep issues with alcohol. Thanks for sharing the simplicity of thinking through the first thought.

    1. Me too Lisa 🙂 I’m slowly learning that booze is just a bad idea for me and now I feel so well without it why would I wreck that?

  3. I found the first one the most powerful to be honest. I remember years ago there was an advert when we were in Ireland – it was set to the Undertones ‘Teenage Kicks’ song started as normal and we saw a lovely young girl being picked up by her boyfriend. The car crashes and the song then changes to a slow and sombre version as the girl’s coffin appears. I still remember it all these years later so it must have had an effect. Don’t even know if it was about drink driving or speeding. But I think these adverts can get through to people. All these things help to get the message across xx

    1. Hi Kim When I was on Youtube looking for the British one’s I came across some of the Irish one’s and they are even more shocking than the UK ones! No wonder they stayed with you ….. xx

Leave a Reply

Your email address will not be published. Required fields are marked *