Daily Archives: 24/08/2014

Alcohol industry sponsorship and hazardous drinking

This was a piece of research published recently in Addiction that looked at alcohol industry sponsorship and hazardous drinking in UK university students who play sport.

The aim of the study  was to examine whether receipt of alcohol industry sponsorship is associated with problematic drinking in UK university students who play sport and looked at 2450 students, so a good sample size, with a response rate of 83%.  Alcohol industry sponsorship was reported by 36% of the sample.

The abstract details of the methods and results you can find here but the conclusion was pretty clear:

University students in the United Kingdom who play sport and who personally receive alcohol industry sponsorship or whose club or team receives alcohol industry sponsorship appear to have more problematic drinking behaviour than UK university students who play sport and receive no alcohol industry sponsorship. Policy to reduce or cease such sponsorship should be considered.

O’Brien, K. S., Ferris, J., Greenlees, I., Jowett, S., Rhind, D., Cook, P. A. and Kypri, K. (2014), Alcohol industry sponsorship and hazardous drinking in UK university students who play sport. Addiction. doi: 10.1111/add.12604

I’m beginning to feel like a bit of a stuck record about this but the industry needs reigning in and challenging by our illustrious leaders in Govt and Public Health England need to grow some teeth and balls ……… Oh and these students are mostly under 21 which ties in with the post yesterday about forming dependence to alcohol in adolescence 🙁

28 days to go