This is from one of the trade magazines in February this year:
Carlsberg UK has gained listings at Tesco and Asda for a new alcohol-free San Miguel beer. San Miguel 0.0% comes in a 33cl bottle and is said to “maintain all the flavour, freshness and quality of alcoholic beer”.
Carlsberg is also launching San Miguel 0.0% Limon in a 33cl can, which will appear on shelves next month and has gained listings at Asda and convenience stores.
David Scott, director of brand and Insight at Carlsberg UK, said: “We constantly monitor consumer demand and respond to current trends with innovations in our portfolio. The insight is showing there is consumer desire for great-tasting 0.0% beers, providing that same refreshing lager taste, for occasions when alcohol may not be a suitable choice.
“Research suggests that alcohol free beers will play an important role in attracting different demographics into the beer category in the future. Therefore our customers can expect further innovation in the alcohol free market from Carlsberg UK during 2015.”
Four-packs of both beers carry an rrp of £3.49.
More alcohol free innovation coming soon – good good! 🙂 Happy to hear this as I used to like San Miguel. In fact it was the first beer I ever drank – 16 and on holiday in Spain! Only comment is does it have to be quite so pricey when the ethanol has been removed? Other AF beers are cheaper ……