Daily Archives: 30/06/2015

Drink responsibly (but please keep drinking)

Once again an excellent piece of work by Alcohol Concern lifts the veil on the mixed messages of the alcohol industry.

Less of this

‘The drinks industry, supermarkets, pubs and
clubs need to work with government so that
responsible drinking becomes a reality and not
just a slogan’ Prime Minister David Cameron
New research from Alcohol Concern suggests ‘drink responsibly’ messages appearing in alcohol adverts are being used by the alcohol industry to promote their brands rather than to help consumers make sensible choices about their drinking. The study found that, overall, less than half of the alcohol adverts and advertorials contained a ‘drink responsibly’ or equivalent message. Where ‘drink responsibly’ messages were present, these had frequently been expanded to include the brand name or drink type, or some other extra wording added to fit the wider theme of the advertising campaign.
I particularly liked the examples given within the report:
  • Bacardi: Live Passionately, Drink Responsibly
  • Diageo: Celebrate Life Responsibly
  • el Jimador: Be real. Drink Responsibly
  • Grey Goose: Sip Passionately, Drink Responsibly
  • Jack Daniels: Your friends at Jack Daniels remind you to Drink Responsibly. Play with your Heart. Drink with Care. Live Freely. Drink Responsibly
  • Jack Daniels: Make This Season a Winter to Remember. Drink Responsibly.

So yes I concur Alcohol Concern the message is very much Drink Responsibly (but please keep drinking) ……. Oh and Mr Cameron we need less sloganism and sound bytes from you and more action please.  I’m not interested in what you say only what I see you do, which until now has been very little.