Daily Archives: 07/08/2015

Friday sober jukebox – flashback

Cheese-tastic moment time!!

So sorting through boxes and I came across a holiday postcard dated from May 2000.  And reading it was like stepping back in time …..

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MrHOF and I had only been together a few months and I was holidaying with a girlfriend of the time.  We were in Cyprus, Limassol to be precise and this is what my postcard said:

My lover MrHOF! Hey babe.  Having a great time.  Sun and booze a plenty.  Limassol is a sh*t-hole but the beer goggles make it less so!! Linz and I are drinking the kitty dry every night so a good time is being had by all.  Miss you.  All love xx

Cue flashback 😀

It’s like my very own flash of time travel.  We did have a great holiday but the BIG booze references make me shiver in recognition.  Holiday = booze, right?  Reading that you’d never have guessed I would go on to have an alcohol dependence issue would you? <sarc>

If my self then could have seen my self now – what would she have thought?  Would it have made a difference to the interim 15 years if I’d had the opportunity to glimpse my future – marriage, children and sobriety?  It’s funny but writing those three things actually makes me feel weirdly proud.  They are the things that I am now most thankful and grateful for.

So what started off as a cringe-worthy and shame inducing moment has flipped nicely on it’s head to a moment of pride.  Happy Flashback Friday peeps from the new house where we will be celebrating with AF fizz later 😉

 

Facebook profiles portraying ‘boozy’ social lives impact drinking habits of young people

New research from the University of Sydney has found that Facebook profiles portraying ‘boozy’ social lives impact drinking habits of young people.  Interestingly while looking for an appropriate image I also came across some US research from 2011 which found that teens on Facebook more likely to drink than their non-social networking peers.  They said “In turn, exposure to online material such as alcohol advertising or alcohol-using peers on social networking sites could reinforce teens’ drinking.”

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According to the study, Facebook profiles that portray excessive alcohol use exacerbate drinking habits in young people, but when these misperceptions are corrected, drinking is reduced by up to 50 per cent.

“Peer influence has been shown to be one of the leading motivations for young people drinking,” Dr Bradley Ridout, a psychologist and the lead researcher on the study, said.

“If we can use social media to counter this misinformation, it’s very exciting.”

The researchers targeted a group of first-year university students they identified as “risky drinkers”, and used Facebook to privately message them, comparing the individual’s drinking habits to their classmates, and pointing out incorrect assumptions about their friends’ drinking levels.

The results surprised the researchers, who said those who received feedback halved their drinking from 40 to 20 drinks per month.

The Facebook intervention saw changes that were still sustained three months later.

“Most young people who drink do so at responsible levels, so using social media, we can communicate and celebrate this fact.

“Evidence shows if we can correct these misconceptions, it’ll have a big influence on young people’s behaviour.”

Dr Ridout said many participants wanted to be seen as drinkers on their social media profiles.

“Our research has shown that people consider themselves being shown as a drinker to be a desirable part of their online identity,” he said.

But he said when individuals projected images of binge drinking, this could enable a vicious cycle online and alter what was considered “normal” consumption.

“Using the shareability of [the] peer-to-peer nature of Facebook is something that alcohol advertisers have been doing for some time,” Dr Ridout said.

“They’re well ahead of the game compared to health researchers.

“So if we can leverage peers to promote this message themselves — as a lot of good groups are doing already — we can see hopefully some exciting times in shifting binge drinking culture in Australia.”

Logically this feels as if it would be the case so it is good to have the research to support the gut feeling.  You can bet your bottom dollar that the drinks industry is using this knowledge to their advantage and we know this as discussed here and here.  What do you think?