Caller Demographics: Gender
252 (50%) individuals who contacted the service in July were recorded as male and 248 (50%) of individuals were recorded as female. This compares to the gender split of concerned others of 79 (25%) who were from males while 241 (75%) were from females. This trend of an equal split in gender for individuals and the majority of concerned others being female is in line with the trend reported in June.
The caller had stopped drinking for a year, but was struggling with cravings again after a stressful situation which he did not disclose.
The adviser congratulated the caller on stopping and staying stopped for a year. There was no Tier 2 adviser available so I asked the caller if he remembered how he had dealt with stressful situations throughout the year and if he remember the advice his support worker had given him. He said that he used to drink coke. It became apparent that he did not have any in the house so he agreed it would be a good distraction to take a walk to buy some, assuring me that he would not be tempted to buy alcohol. I invited the caller to call back if he required further support. He said he would call when he needed to and thanked me for the support when he needed it.
Caller Demographics: Age
Similarly to last month, most individuals who contacted Drinkline in July were aged between 26 and 55 with 71% of individuals recorded as such. 11% of all individuals this month were aged 25 and under. 19% of all individuals this month were over the age of 56. 54% of all concerned others who contacted the service in July were aged over the age of 46. This is to be expected considering that the majority of concerned other calls come from parents calling on behalf of their children.
Employment Status (Top 5)
The employment status that make up the top 5 in July are the same as the employment status found in the top 5 last month. The only difference is that the order of the top 5 has altered slightly; 44% of valuable contacts said they were in full time employment and the most likely employment status advised by callers in July. Unemployed was the second most popular employment status in July with 16%, this is up from third place in June. Retired has dropped to third place with 14% of callers saying that they no longer work. 7% of callers were unfit to work and 6% were self employed.
Motivation To Call
46% of all people who disclosed their motivation to call the service in July did so as they wanted to stop drinking altogether. 44% of callers this month were concerned others who called to discuss the drinking habits of someone close to them. The remaining 10% of callers to Drinkline in July wanted to discuss the possibility of cutting down on the amount of alcohol consumed.
So the highlights for me in this set of data was the fact that the split has moved to 50:50 women to men. When I nursed on an alcoholic liver disease ward, granted 10 years ago, the split was 60 men: 40 women. This supports the latest research evidence we’ve discussed before on this blog. 54% of the callers were over the age of 46, very close to my age when I stopped. 50% were in full-time employment/self-employed. 46% wanted to stop.
So the caller could have been me – female, same age, working full time, wanting to stop …… Maybe it’s you reading this? You could always give them a call 🙂
Helpline: 0300 123 1110 (Mon-Fri 9 am – 8 pm, weekends 11 am – 4 pm)