Daily Archives: 20/11/2015

Alcohol Marketing & highlights of Alcohol Awareness Week

marketing seesawSometimes an image can convey so much more than words – like this one …….

In November the Global Alcohol Policy Alliance‘s 2015 Conference, co-hosted by Alcohol Focus Scotland, took place in Edinburgh on the theme of ‘Momentum for change: research and advocacy reducing alcohol harm’.  Alcohol Policy UK wrote an excellent summary post which you can read here.

I don’t know why I have such a bee in my bonnet about this subject but I do.  Is it because I have young children?  Probably.  Is it because I have a public health background?  Probably.  Does it really matter why it lights such a fire under my arse?  Probably not.  The use of the word ‘grooming’ in relation to alcohol marketing certainly got my attention and is absolutely appropriate.

The image comes from a presentation given by Gerald Hastings at this conference called:

Alcohol Marketing: The Need for Radical Action, Gerard Hastings.

I’ve tried to upload the full pdf and was unsuccessful but if you want to see the full presentation access and save it before the end of November via the above link.  I would put up more slides as it is so powerful and important and is really worth a read as he encapsulates it so brilliantly!

The second presentation that caught my eye was this one:

Understanding Alcohol Industry Strategies and Tactics in the UK, Prof. Jim McCambridge

And it was this slide in particular that summed it up perfectly:

  • Largest and most successful companies deliberately engineer addiction
  • Addiction is fundamental to business models
  • Applies across companies through R & D
  • Obvious vested interests in opposing policies that better manage addictions

And finally this presentation:

Protecting children’s right to grow up free from alcohol marketing, Melvyn Freeman

There are many many more presentations touching on things such as TTIP and its impact so do take a look 🙂

Plus Lucy and Laura spoke at the Society for the Study of Addictions (SSA) recent annual symposium and you can listen to their presentations here:

From internet revolution to sober revolution with Lucy and Laura leading the charge!

Bring on the changes 😉

PS Some of you may have had a sneak peek of one of my sober advent calendar windows today!  Apologies for trigger happy scheduling error 😀

Drink driving consequences

This is not the first time I’ve written about drink driving and it has increasingly been in the press here because of the changes to the Scottish drink driving laws this year.  You can read all my posts about the issue here.

drink driving consequencesBut then two stories arrived in my email inbox in the same week and so I felt compelled to revisit the subject again.  Drink driving isn’t just about driving under the influence in the daytime or evening it can include being over the limit the next morning too.

A year ago today was like many other days. Corey Mantia woke up and went to work. Parker and I stayed at home and played together all day. Corey later came home played with our sweet baby as we waited to load up for a wrap appointment. That spare cash was much needed for our little family. Well time comes for us to leave. Little did we know in a few short minutes everything would change. We would no longer get to live our future together. Any dreams we had would no longer happen together. We wouldn’t get to purchase our first house together, we wouldn’t get to take Parker for his first hair cut, his first day at school, and our family would never grow. This would be it. Everything we would have ever known would come to an end and not by choice.

On our way to this wrap appointment my amazing husband whom was driving, my precious baby whom I still nursed and kept rear facing watching Mickey Mouse Club house, and I were struck nearly head on at an excessive speed by a drunk driver. This is a date and time that will forever be embedded in my head. The action of this one selfish person who thought they were “ok” to drive instantly took the life of my sweet innocent 15 month old son in the back seat. She would cause my husband and I to be air lifted from the scene where my husband would loose his fight 24 hours later. She would cause a family to be devastated and emergency personnel to need counseling.

One selfish decision to drink and drive caused me to be a widow and a mom to an angel at the age of 21. She has caused many nightmares with the news of various reports being released such as an autopsy of my baby being sent to me or many reconstruction pictures. Many things a 21 year old should never have to see or imagine. She ended any dreams that we may have had together and caused pain I never knew existed.

That day the Destiny that was a mom and wife died as well. I’ve sense had to find myself. I never knew the strength I could pull out that I never knew I had. I think I was able to find this strength through the prayers and support of many friends and family and also an amazing widows group who kept me knowing I was normal for feeling how I felt.

This hurt, pain and our future could of all been prevented if someone would have stepped up and stopped this selfish woman from drinking and driving. You can save someone’s life too! Don’t allow your friends and family drink and drive. Don’t share DUI checkpoints. Be an advocate! Stand up with me! Let’s stop this. One is too many. DONT DRINK AND DRIVE!

Read full story here.

And then this news coverage:

A first responder with 20 years of experience says Sunday’s crash in Vaughan, Ont., that killed three children and their grandfather has left his colleagues heartbroken.

“It’s one of the most horrific things I’ve seen,” Vaughan Fire and Rescue Deputy Chief Andy Zvanitajs told CBC Radio’s Metro Morning on Tuesday. “From the collision and the damage to the vehicles, it’s one of the worst ones I’ve seen in 20-plus years of being a paramedic and a firefighter. These first responders, these firefighters, are heartbroken.” 

More than 30 first responders attended to Sunday’s crash, which involved an SUV slamming into a minivan carrying six family members. At one point, firefighters and paramedics were working to resuscitate four people at once.

The Neville-Lake family’s van was T-boned at the intersection of Kirby Road and Kipling Avenue, north of Kleinburg.

Three siblings – Daniel 9, Harrison 5, and Milly 2 – were killed along with their 65-year-old grandfather, Gary Neville. The children’s grandmother and great-grandmother are in stable condition in hospital.

Jennifer Neville-Lake said she first heard about the crash while watching TV. She also posted on Facebook Monday morning that “all of my children have gone home to God with my dad. My mother and grandmother are still in the hospital.”

In the post to the Today’s Mom Facebook group, she also thanks people for their support.

“Your kind words and messages mean so much to my husband and I as we sit in our son’s empty room surrounded by our children’s things,” she writes. “Please keep us in your prayers. God bless.”

Marco Muzzo, 29, of King Township, who was driving the SUV involved in the crash, faces 18 charges:

  • Four counts of impaired driving causing death.
  • Four counts of driving over the legal limit.
  • Four counts of dangerous driving causing death.
  • Two counts of impaired driving causing bodily harm.
  • Two counts of driving above the legal limit causing bodily harm. 
  • Two counts of dangerous driving causing bodily harm.

The consequences of getting behind the wheel of a car while under the influence of alcohol can be fatal both to you and others.

And then a couple of weeks later Alcohol Policy UK sent out this news piece:

10 million UK drink drivers survey claims

Nearly a third (31%) of drivers that drink admit to driving when over the legal alcohol limit – equivalent to 10 million UK adults – according to a recent survey. The survey was commissioned by insurance company RIAS, who warn many people are still prepared to risk drink driving despite a huge decline in drink driving.

Read their full report here

‘Crewe is UK’s drink-driving capital’

Moneysupermarket analysis of car insurance quotes puts Cheshire town’s drivers at top of the list for driving under the influence, with Wales following closely | Guardian, UK

And then this story hit the headlines too:

Oklahoma car crash: ‘Drunk driver’ kills four people including toddler in high-speed accident
44 injured as horror crash sends spectators flying “like rag dolls”​ 🙁