Alcohol Marketing & highlights of Alcohol Awareness Week

marketing seesawSometimes an image can convey so much more than words – like this one …….

In November the Global Alcohol Policy Alliance‘s 2015 Conference, co-hosted by Alcohol Focus Scotland, took place in Edinburgh on the theme of ‘Momentum for change: research and advocacy reducing alcohol harm’.  Alcohol Policy UK wrote an excellent summary post which you can read here.

I don’t know why I have such a bee in my bonnet about this subject but I do.  Is it because I have young children?  Probably.  Is it because I have a public health background?  Probably.  Does it really matter why it lights such a fire under my arse?  Probably not.  The use of the word ‘grooming’ in relation to alcohol marketing certainly got my attention and is absolutely appropriate.

The image comes from a presentation given by Gerald Hastings at this conference called:

Alcohol Marketing: The Need for Radical Action, Gerard Hastings.

I’ve tried to upload the full pdf and was unsuccessful but if you want to see the full presentation access and save it before the end of November via the above link.  I would put up more slides as it is so powerful and important and is really worth a read as he encapsulates it so brilliantly!

The second presentation that caught my eye was this one:

Understanding Alcohol Industry Strategies and Tactics in the UK, Prof. Jim McCambridge

And it was this slide in particular that summed it up perfectly:

  • Largest and most successful companies deliberately engineer addiction
  • Addiction is fundamental to business models
  • Applies across companies through R & D
  • Obvious vested interests in opposing policies that better manage addictions

And finally this presentation:

Protecting children’s right to grow up free from alcohol marketing, Melvyn Freeman

There are many many more presentations touching on things such as TTIP and its impact so do take a look 🙂

Plus Lucy and Laura spoke at the Society for the Study of Addictions (SSA) recent annual symposium and you can listen to their presentations here:

From internet revolution to sober revolution with Lucy and Laura leading the charge!

Bring on the changes 😉

PS Some of you may have had a sneak peek of one of my sober advent calendar windows today!  Apologies for trigger happy scheduling error 😀

2 thoughts on “Alcohol Marketing & highlights of Alcohol Awareness Week

  1. Some very interesting links, thank you. That ‘industry induced addiction model’ flowchart gave me the chills.

    I hear your frustration that the alcohol industry seems to pursue their profit-making at the expense of the public health. And what’s so infuriating is that what the industry implies is true – most people DO drink responsibly. But the fact that responsible drinkers make up only a minority proportion of alcohol sales is conveniently never stated 🙁

    1. Much of it gives me the chills Prim (just back from watching the final Mockingjay film and was thinking of you) xx

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