Arguments in the supermarket drink aisle

So two spoofs hit my inbox in one day in November so to me that’s a sign 😉 Thanks to one of the lovely FB Swans who linked to the Daily Mash Lidl supermarket piece and to Jussi over at Club Soda for sharing the Finnish Booze Day link 🙂

The Adbusters Media Foundation has created many print and commercial spoof ads that are hard hitting and controversial.   As they say sometimes truth is stranger than fiction …

Lidl Christmas advert shows argument in drink aisle

LIDL has unveiled its Christmas advert about a husband attempting to justify the purchase of thirty cans of bitter.

The bargain supermarket chain has premiered its festive offering, which shows how a couple’s drink-related dispute leads ultimately to a grudging reconciliation.

In the advert ‘Cathy’ is buying food for when her parents visit, while husband ‘Martin’ tries to sneak large amounts of competitively priced beer into the trolley.

Creative director Julian Cooke said: “She has a massive go at him about blowing all their money on booze and he mutters something about how she ‘never used to be such a moody cow’. That’s a great moment which is both sad and funny.

“However the advert ends with reconciliation as they agree to put back the potatoes and carrots so they can have a large bottle of her favourite tipple, Lidl’s own-brand Putinoff vodka.”

Mother-of-two Emma Bradford said: “I liked it, it combined a good story and real emotion with some solid factual information about drink prices.”

And here’s the link to the Finnish booze day spoof with this intro:

Sometimes, going shopping is hard for kids too. The Finnish Booze Day sketch got the annual award for promoting temperance in 2015.

Let the booze silly season commence.  Stay strong sober warriors – December is our biggest test of the year!

4 thoughts on “Arguments in the supermarket drink aisle

  1. That Finnish Booze Day ad is bloody genius – love it, thank you! Xx

  2. Hi Lucy!
    The Finnish ad was really good!
    I like how you say “The silly season.”
    I think we Americans need to say that, too!!

    1. But it is the silly season Wendy – or it used to be when I was a drinker! 😉 xx

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