In March the Centre for Public Health at Liverpool John Moores University was commissioned to evaluate the Liverpool Drink Less Enjoy More intervention and these are the evaluation findings that caught my eye:
Pre-intervention (phase one) nightlife user survey:
The majority (96%) of nightlife users surveyed had consumed alcohol prior to taking
part in the survey (referred to as drinkers).
Two thirds (65%) of drinkers reported preloading and 20% en route loading before entering the night-time economy (NTE)
Preloading was significantly more common in younger people and students.
In total, median expected alcohol use amongst drinkers over the course of the night
out (including alcohol already consumed and expected to be consumed post survey)
was 15.7 units. Median alcohol use was significantly higher among males, non-
Liverpool residents and preloaders.
Over one in eight (13%) of all participants intended to drink more alcohol after leaving
the city’s nightlife (e.g. at home).
The majority (over 70%) of participants: expected their level of drunkenness to be high
when they left the city’s nightlife that night; reported their ideal level of drunkenness
as high; thought that the typical level of drunkenness that people reach on a
night out in the city centre was high; and believed that getting drunk was socially accepted in Liverpool’s nightlife.
Over six in ten participants agreed that: bar staff in the city centre do not care if people
get drunk on their premises; if someone was drunk and tried to get served alcohol on
a night out in Liverpool they would usually be served; and in the city centre it is easy
for people who are drunk to buy more alcohol.
Less than half (45%) of participants correctly reported that it is illegal for
a bar server to sell alcohol to someone who is drunk and only a third (33%) that it is illegal
for someone to purchase alcohol for a friend who is drunk.
Alcohol Policy UK’s blog on the subject:
It stands to reason that if you are a bar and your product is alcohol then you are going to sell as much as you can irrespective of the inebriation of the person asking for it right? After all it’s all about personal responsibility as that what the drinks industry say don’t they? ……