Now this makes me VERY cross & also reminds me of the old Public Safety Announcement children’s animations from the 70’s ‘Charley says’. In that this new drink should carry a children’s warning GRRRR. Here’s the new’s story that raised my ire ……..
Netting young wine drinkers takes sweet turn
Childhood sweets have entered the wine suppliers’ arsenal of tactics used to entice younger drinkers, following Kingsland Drinks reveal of its sweet-flavoured beverages at the London Wine Fair last week.
Using flavours such as rhubarb and custard and pear drops to flavour a 5.5% ABV ready to drink alcoholic beverage that is not wine but clearly a primer for wine in later drinking to appeal to the younger market
These are their headlines on the new products – how Kingsland are attracting younger drinkers:
- evoking childhood memories
- making products fun
- 100% natural flavours
- quirky bottle designs
- theatre and drama on the back bar
<holds breath so as to not scream>
And this from the company who also recently bought Bottled Green. Sorry Bottled Green but you will no longer be getting my patronage if your company is peddling this wolf in sheeps clothing to young people.
So over to charley and the song/music video that comes to mind when I think of those old warning to children animations ……