Daily Archives: 03/04/2017

Government consultation on high strength white ciders

So budget day came and went last month and the only thing of note as regards alcohol was the decision by the Chancellor to commission a consultation on a new rate for cider under 7.5% ABV in view of high strength white ciders.  Good news I agree which both Alcohol Policy UK and Alcohol Research UK shared.

Alcohol Research UK published that they welcomed the consultation saying:

The Chancellor has announced no changes to alcohol duties in the Budget, meaning they will only increase in line with inflation.  However, he has announced that the Government will hold a consultation on revising the low duties that apply to strong ciders at around 7.5% ABV.  This is explicitly designed to target white ciders.

As a previous Alcohol Research UK funded report has shown, white ciders are consumed widely by very heavy drinkers and so we welcome the Government’s decision to look again at the way they are taxed.

Alcohol Policy UK reported:

On the face of it, both industry groups calling for duty cuts and public health group calling for rises may appear disappointed, but health interests will hope the consultation results in action that will significantly curb ‘pocket money’ high strength white ciders. Alcohol bodies and other groups have called for an end to such drinks, often cited to be consumed mainly by those with alcohol dependency and reportedly sold for as little as 16p per unit of alcohol.

The impact of white ciders though has clearly been of concern to services working with dependent drinkers and those calling for pricing levers including minimum pricing.

Unsurprisingly industry bodies wailed and gnashed their teeth and The Scotch Whisky Association (SWA) described the decision as a “major blow.”

To their profitability yes but to the public health of the UK, including 16 year old Megan Craig-Wilkinson? ……

A sixteen-year-old schoolgirl died in her sleep after drinking a cider dubbed ‘the cheapest booze on sale in the UK’.  Megan Craig-Wilkinson was attending a New Year get together, her first big party with friends, where she tried 7.5 per alcohol ‘Frosty Jack’s’ cider – and died within hours.

Campaigners today warned a three-litre bottle of Frosty Jack’s contains the equivalent of 22 SHOTS of vodka… yet costs just 16p per unit of alcohol.

Grieving mum Joanne Good, 38, found Megan – a talented GCSE student who dreamed of being a teacher – dead in bed the morning after drinking it.  She was a victim of pulmonary aspiration – effectively ‘dry drowning’ as her stomach emptied its contents into her lungs.

Joanne had stayed with her daughter as she fell asleep, and put her in the recovery position as she lay in bed. But she was unaware that she had been drinking such a high level of alcohol.

Further coverage:

Cider duty consultation announced: will ‘white cider’ survive?