As Dry January heads into it’s final week-end here is some research that Alcohol Concern shared in December.
The YouGov survey of more than 2,000 GB adults reveals women’s wine o’clock starts after the clock strikes 5pm (93%). However, it’s men who are more likely to drink every day and those that drink also tend to start earlier in the day. The survey results show that when drinking, a number of men are having their first alcoholic drink at lunchtime -12% of men surveyed have their first drink before 4pm with 4% of these starting around 1pm.
Of those surveyed who drink alcohol in an average week:
- 10% men have their first drink between 1pm-4pm
- 6% women have their first drink between 1pm-4pm
- 71% of men have their first drink between 5pm-8pm
- 82% of women have their first drink between 5pm-8pm
Throughout Great Britain, of those that drink alcohol in an average week, one in ten have their first drink around 4pm or earlier.
The survey also revealed the booziest regions, with more people starting wine o’clock at 1pm in London and the South East when drinking. In the East and West Midlands more people start drinking earlier in the day, having their first drink at 4pm or earlier, but it’s the North East who have the booziest evenings with 84% of people who have their first drink between 5pm-8pm.
I wonder if those drinking between 1pm and 4pm are topping up from the previous night, particularly if they’re drinking every day. Just a thought.