Category Archives: Sober jukebox

Friday Sober Jukebox – Rusty Shackle

rusty-shackleSo Rusty Shackle is the name of a folk roots and roll or Welsh hip folk (as they call themselves) band who we heard about a few years ago when we went to the Just So Festival.

We were less than a year into sobriety and we were trying a family festival out to see how we got on doing the things we used to love to do minus the substances we used to love doing them with.  As the event had a heavy emphasis on children and families there was minimal booze presence and we had a blast.  This music reminds me so much of that time.

Recently MrHOF had been on a trip and when the CD turned on this was the tune that was playing and so many good memories came flooding back.  We played it to death back at that time so had moved it to the back of the glove compartment box and then duly forgotten about it!  The track I’m going to share is called ‘The Bones’ and there is something about the lyrics that just fits this place:

“I can never decide if I’m Jekyll or Hyde when I lose myself in shame”

“There’s a couple of voices in my head wrestling for control”

Maybe it’s time for you to throw off the rusty shackles of booze?  Maybe without it you will experience less shame and the voices will stop fighting in your head?  Who knows but you will only know if you shake the bones.  Shaking the Bones is a stress-relieving exercise with an emphasis on physically shaking the body while emotionally letting go of problems and stress 😉

Plus my kids LOVE this song from the CD in particular and we all sang along at the top of our voices all of that summer in 2013 (hence why it was temporarily lost relegated).  Happy Days.

Enjoy 🙂

PS It was 3 years ago today that I set up this blog!  Here’s my very first blog post …..


Friday Sober Jukebox – Exercise and Alcohol (Dr Feelgood)

exercise-and-alcoholThis post feels pretty autobiographical as this is exactly what I used to do.  Running on a Sunday morning with a cracking hangover was my penance for the night before excesses (and the rest of the week if I’m honest).  And now research has been done about that very thing and was covered in The Independent last month!

Regular exercise could mitigate some of the harmful effects of drinking alcohol, new research has suggested. 

However, scientists also stressed that consuming alcohol remains a potentially risky activity and suggested the study indicated the great health benefits of exercise. 

The research, for which scientists from University College London and the University of Sydney analysed the behaviour of over-forties, is described as the first of its kind. 

The habits of the subjects were compared with national health surveys from England and Scotland dating back to 1994.

Results showed those who performed regular physical activity and drank between recommended and harmful levels had a reduced risk of death from all causes associated with alcohol.

In some cases, the exercise even appeared to cancel out the risk completely. Those who only drank occasionally were also at lower risk.

With the minimum recommended amount of exercise just 150 minutes of moderate aerobic activity a week, the exercises could be activities as light as gardening, brisk walking and golf. 

However, the study did not take into account drinking habits or other dietary factors which can also influence health. 

The study said: “Our results provide an additional argument for the role of (physical activity) as a means to promote the health of the population even in the presence of other less healthy behaviours.

“The public health relevance of our results is further emphasised by the recently updated alcohol consumption guidelines review by the UK chief medical officer that found that cancer mortality risk starts from a relatively low level of alcohol consumption.”

The study, published in the British Journal of Sports Medicine, said a quarter of respondents met the higher weekly target for exercise, while just over 60 per cent did not meet the minimum recommended amount.

Just under 15 per cent did not drink at all, while 13 per cent drank more than the daily recommended maximum – when it was classified as more than 35 units per week for women and 49 units for men.

Head of health information at the World Cancer Research Fund, Sarah Toule, said: “We would not recommend that anyone sees these findings as a ‘get out of jail free card’, as alcohol does increase the risk of many different health conditions, including cancer.

“Doing more physical activity can have great health benefits and our own evidence shows that, if everyone in the UK was regularly active, about 12,000 cancer cases could be prevented every year. However, by not drinking alcohol, 24,000 cancer cases could be avoided.”

Also picked up by Reuters:

Getting regular moderate or vigorous exercise may offset some of the potentially lethal health effects of regular alcohol consumption, a new study suggests.

So exercise may help but it won’t resolve the health issues created.  However much we’d like to ‘feel good’ alcohol and post imbibing exercise isn’t the answer (and yes the link to the tune is tenuous!) 😉

PS I went to see ‘The Girl on The Train’ at the cinema last week having read the book written by Paula Hawkins when it came out last year.  OMG it was absolutely brilliant!!  Sometimes having read a book the film adaptation can be so disappointing but this one was superb (apart from the fact that the film setting was moved to the US).

Without wishing to provide any spoilers I was really heartened to see that it didn’t try to play down or minimise how important Rachel’s alcoholism and black outs were to the story.    As The Guardian review says: “Most importantly, in the shape of the mercurial Emily Blunt, The Girl on the Train has a believably derailed heroine whose hollow eyes, crusty lips and stumbling gait convey Leaving Las Vegas levels of addiction while still retaining an air of mystery and intrigue.”  and as one of the comments on the review said: Her drunken lurching in and out of reality as she desperately tried to work out what she had/hadn’t seen or done were heart breakingly realistic. As someone who has an alcoholic in the family it really hit home.

Here’s the trailer 🙂

Friday Sober Jukebox – Problem Drinker? (Blame It)

am-i-a-functioning-alcoholicThis was a featured article in Vice at the end of August titled ‘I Have a Drink Almost Every Day – Am I a Problem Drinker?’  Over to Michael Segalov:

It’s funny that we all “have a relationship” with alcohol. It’s maybe the only thing we consume that – in Britain, at least – we feel the need to directly relate to the rest of our lives. I’ve never heard anyone open up about their toxic relationship with gorgonzola, or how they’re working on their relationship with Coke Zero. But alcohol? From heavy drinkers to teetotallers, we all have a personal bond.

Like pretty much everyone else, I have a relationship with alcohol. In fact, like pretty much everyone else, nearly every significant moment in my life revolves around drink. As an eight-day-old Jewish baby I was given the snip, put to sleep with a little drop of wine. My first proper kiss, at Reading of 2009, was fuelled by a blend of vodka and Tesco Value cola. My 18th birthday was just an excuse to get pissed. Freshers week: gin, Jägerbombs and Kronenberg. Celebrations, commiserations, falling in love and gut-wrenching heartbreaks have always seen me – and my contemporaries, elders and ancestors – reaching for a glass.

So when statistics surfaced earlier this month that suggested young people in Britain are drinking less than ever before, I started thinking about my drinking. As I wandered home from the pub one night, a few glasses of wine down, I asked myself: is my relationship with alcohol really OK? I’d always thought that everyone my age was drinking a little bit too much, but that, y’know, it was kind of OK because we’re the first generation to be worse off than our parents; we’re stuck with a lifetime of debt; we’ll never be able to buy a home, etc, ad infinitum. But turns out that’s just not the case.

My housemates reassured me that of course I was healthy. I work 9 to 5, Monday to Friday. I don’t drink alone, rarely in the daytime, no blacking out after nights at the pub. But, at the same time, it dawned on me pretty quickly that my lifestyle involves drinking most nights of the week. I rarely drink to the point where things get too wobbly, which, until now, I’d told myself, meant things were nowhere near out of hand.

But I wanted to be certain, so I decided to keep track of my drinking habits for a week. Monday night I was heading down to an event in central London. After the job? Well, everyone headed to the pub. Tuesday was a Turkish dinner with a glass or three of wine, Wednesday work drinks, Thursday my housemate passed me a beer on the sofa. I was never drinking huge amounts, but there was a bottle there every night of the working week. On Friday evening I was off to Wilderness Festival, and I had a few gins when we got there. By Saturday lunchtime I was heading down to Brighton Pride. I tried to keep a tally of units, but to be honest I couldn’t easily keep count. I imagine that’s probably not a great thing.

I decided to get in touch with James Nicholls, Director of Research and Policy Development at Alcohol Research UK. Before I started panicking about whether or not there were any issues with my relationship with booze, I wanted to work out if the amount I consume is a problem for my health. If not, then why worry?

“The revised government guidelines are 14 units of alcohol a week for both men and women,” said James over the phone. “The guidelines set out how much you should drink to keep your risk of dying of an alcohol-related condition below 1 percent.”

It didn’t take me long to realise, after checking what 14 units represents, that I – and most of my friends – could get through that in an afternoon. Six standard glasses of wine? Six pints of beer? Over the course of an entire week, that seems like nothing. But maybe it’s not; only 25 percent of the UK population drinks more than the recommended weekly limit.

Yet, this didn’t worry me too much. Sure, at 23 I’m drinking way over the recommended limit week-on-week, but that’s a risk for my body that, for now, I’m willing to take. We make decisions every day that see us risk our bodies to some degree, for pleasure, for comfort or for a thrill. As far as I could see, what was vital was that drinking remained a choice and not a necessity, and when it came to my own drinking, I still wasn’t 100 percent sure where I fell.

Dr Sally Marlow is a Fellow at King’s College London, with an expertise in addiction and the stigma that surrounds it. “There’s no single trait or gene, no single answer that says whether you’re addicted,” she explained from her home. According to Sally, the kind of thing you see in the Daily Mail when it comes to alcohol addiction is a “crock of shite”. Instead, she assured me that alcoholism spawns from a “complex interplay between your genetic makeup and the things that happen to you in your life”.

In short: there was no easy answer to the question, “Do I have a problem with drink?”

What Sally also made clear is that you can’t judge a drink problem solely on the amount of alcohol you consume. “A heavy drinker can build up a tolerance where you need more and more to get the same effect,” she said, pointing to smoking or heroin addiction as similar examples; you might start off slowly, but soon increasing your intake to feel the same effect.

“It’s the same with alcohol, but it’s slower: over a couple of years you might need more and more to be relaxed, to be a party animal, to be self-confident,” she said. “People who can knock back a couple of bottles of wine might only get the effect of a few glasses.”

So it’s not in the quantity alone that points to a problem. Instead, Sally pointed me towards the types of behaviours that might signal alcoholism: can’t get to work due to hangovers; arguing with your friends, family or partner because of the drink; getting busted for drink driving; drunken accidents or getting into fights; feelings of shame and guilt; or blackouts where you continue to function but you don’t recall what was going on. Sally says these are all red flags – behavioural signs that you might have a problem.

Speaking to Sally, it was clear that what she described is not the way I – or many of my peers – drink. However, it’s also clear that casual drinking can easily mutate into problem drinking.

I got in contact with an Alcoholics Anonymous member named Jack. Now aged 30, Jack has been sober since the age of 21, when he realised something just wasn’t right. “From the outside everything was perfect: I had a good job, a long-term relationship, a nice flat,” he said, “but I looked in the mirror every day and I hated what I saw.”

For Jack, drinking was a way of escaping. “I feel happy? Have a drink. Feel like shit? Have a drink. When I was without alcohol I was irritable, snappy, an arsehole – I was worse sober than when I was drunk.”

I asked Jack what it was that made him realise he had a problem. Turned out it was a work lunch with his office when things, as he put it, got seriously fucking bad. “I nearly lost my job, I lost clients, I lost the company a lot of business. I embarrassed myself,” he said. “Let’s just say: when you’re trying to get a contract with a client, it’s best not to offer to sleep with them when their wife is also there.”

When Jack was drinking he didn’t know whether or not he was going to carry on long into the night. “I might go out for a drink or two, and sometimes I would [only have a couple], but other times I’d wake up the next day and not know where I was.”

British drinking culture can make it difficult to spot an alcohol problem. On the surface, my consumption – and that of most people I spoke to while writing this article – should probably be setting off some alarm bells. But really, it’s just become normal for many of us to drink like this day-to-day.

I can’t help but think about a close friend of mine, a journalist, who did Dry January earlier this year. Yes, he managed nearly 31 days sober, but he moaned about it every night of the week. Does this mean he has a problem? If it does, it also means basically everyone who did Dry January also does.

The line between healthy and dangerous is alarmingly murky, but trying a period of sobriety and seeing how you’re left feeling seems to be a pretty solid way to test the water. Either way I’ll now be keeping much closer tabs not just on how much I’m drinking, but why.

Plus feeling shared this yesterday which seemed extremely apt!

And to finish off the post a tune: Jamie Foxx Blame It on The Alcohol …..

Edited to add: Sat am – if this is you why not try this?

Friday Sober Jukebox – Escape Velocity

escape velocitySo here we are again now heading into year 4 🙂

There are many things I still haven’t covered on this blog so until I run out of new things to share and say a post will keep appearing,  probably on a weekly or two weekly basis, depending on what’s going on.  Plus I know myself well enough now to know I won’t be able to keep my big mouth shut about any major news story that breaks in the alcohol and public health worlds!

So today is about psychological escape velocity (the minimum speed needed for an object to escape from the gravitational attraction of a massive body).  I had a headf*ck experience recently where I was given the opportunity to see photo’s of a house I lived in when I was a girl.  What was really spooky and serendipitous about this was it was via a nursing colleague who had lived in this house about 20 years after me, had taken photo’s and had recently been sorting through them and happened to have them with her in the office then and there that lunchtime!  Weird right?

What she didn’t know was that I have really distressing and traumatic memories of this house and time and have spent a good amount of time in therapy talking about it so seeing those images triggered an avalanche of memories.  What was so reassuring was that although the memories had only been experienced in the last 5 years (which fuelled a massive amount of drinking back then) my recall of that house was EXACTLY right.  Every detail that I had summoned from 40 years ago and discussed was spot on – so if my memory of the place was right so was my recall of the events.  This was a major revelation because at the time when I tried to tell someone I hadn’t been believed and I had therefore doubted my own experience and had questioned whether it was all just in my head – that my nightmare’s were just that horrors in my head not real life.  Although seeing the photo’s caused intense psychic tremors I was okay and I was able to regulate my emotions and handle the triggered distress.  This felt like massive progress to me and as if I had enough emotional and boundary depth to not be pulled back into the psychological pain of that time.  These events no longer defined me – I had reached my psychological escape velocity 🙂

When I told MrHOF he said this was not just the end of a chapter but the end of a volume in my life and he felt it was no co-incidence and a sign from the universe (because I believe in such stuff) that that experience and how I managed it marked closure both emotionally and mentally for me and that I wasn’t doing a geographical by planning our move to Australia.

That same day I was contacted by Regina Walker at The Fix who is a psychotherapist.  I was reading her writing archives when I came across an article about Dialectical Behaviour Therapy (DBT) a technique used in the UK mainly to treat those with borderline personality disorder.  Thanks to my research assistant experience with a Clinical Psychologist who worked with this client group it was something I knew about, knew it was a successful and valuable therapeutic approach and learned from this discovered article that it is being used and applied in addiction!

Here are the key excepts that link my experience recounted above and this technique (the whole article is well worth your time in reading):

The goal of DBT is to acquire skills to deal with the mental anguish the sufferer experiences and create a life worth living. The tools offered in DBT are meant to aid in the achievement of these goals.

DBT, for people struggling with substance abuse problems, is a way to achieve self-acceptance while simultaneously accepting the need for change. There are four basic aspects to DBT: mindfulness, interpersonal relations, emotion regulation, and distress tolerance.

The emotion regulation aspect of DBT teaches how to identify, regulate and experience emotions without becoming overwhelmed and acting on impulse. The skills aim to reduce vulnerability and increase positive experiences.

The fourth area of DBT is distress tolerance. This area is focused on the development of skills to cope with crises when emotions become overwhelming and the individual is unable to immediately solve the problem (a death, sickness, loss of job, etc.) but needs to persevere and live through the crisis without making it worse by impulsive actions (for example, getting high or drunk).

Dr. Linehan acknowledged that the self-harming behavior she saw in suffering patients made sense and had a purpose.  But she also recognised that this had to change and that the person had to accept themselves.

She referred to this as “Radical Acceptance”—acceptance of life as it is, not as it is supposed to be; and the need to change, despite that reality and because of it. These seem to be opposites: on the one hand, you have to take life as it is; on the other hand, that change is essential for survival. But for real change to happen, both self-acceptance, and acceptance of the need for change have to come together. This blending of two seemingly opposite views is called a dialectic—and it’s the vision behind the name of Dialectical Behavioral Therapy.

So after 3 years of living life sober, and ‘in the raw’ as Mrs D would say, I have both accepted myself and what happened to me as a child and shown myself self-compassion.  I have taken life as it is but recognised that change was essential for my survival.   My psychological escape velocity from my past, and as part of that alcohol, has reached a critical juncture 🙂

In the past those photo’s would have rocked my world in a very negative way and triggered the most almighty bender.  Now I just feel peaceful and content that I can trust myself to take care of myself as I tried to as a young girl.

Friday Sober Jukebox – Cups (Guest 3 years soberversary blog from MrHOF)

substitutionIt’s over a week ago that Mrs HOFL told me today I would notch up 3 years of no drinking and in something of a state of shock and awe I offered to write a guest blog. Unfortunately it completely slipped my mind again and I find myself now hastily tapping some words out. I suppose that I should consider it a good thing that I don’t count the days, or even the years, so that I’m blissfully unaware of such a thing, whatever it is. It’s a state of mind, perhaps? After all, it’s just a number and I was reading in New Scientist the other day that time doesn’t really exist anyway.

Time certainly seems to have disappeared into some kind of black hole this past week. I must admit to struggling with some of the thoughts that I have had, whether I was conscious of what time it was or what I was supposed to be doing. I thought that somehow life would be easier if I gave up drinking. I was sure that somehow I would be better fortified without fortification. What delirious delusion that consciousness would help!

So here I am trying to write a Friday Sober Jukebox blog, when previously I had imagined that music and alcohol were so passionately entwined, often on a Friday night, nay ALWAYS on a Friday night. Booze was often an integral part of my listening experience and an integral part of my own music-making process. The lyrics always seemed to flow better with the wine, in more ways than I care to list here. In fact, it pains me to confess that my own songwriting output has distinctly tailed off in the past thousand-odd days.

Mrs HOFL is now suggesting that we adjust our diets to the extent that we give up some previously integral ingredients – meat, dairy, fish, to name but three. I should make it clear that I am not averse to this idea and am keen to experiment, but the thing is, what do we replace these things with. I have given up meat before and so I know how difficult this can be. Substituting food often means just that – vege-burgers and bizarre baconesque confections spring to mind. Things to delude us that we aren’t missing out. Where is the ‘meat’ in the sandwich? What do you put in instead?

An hour ago I went for a walk. I needed to just get out and think of what to write in this post. It was then that I realised what I had to write about. If we don’t ‘use’ something, we probably need to ‘use’ something else. In lieu of hard drink we need something and lime and soda probably isn’t going to cut it. A walk seems to work for me. There are a few things that work for me, I suppose, but they’re not always obvious.  I’ve come to realise that they are quite necessary though, in order to be happy, whatever that is.

My selection on the jukebox tonight is Cups by Underworld. An old drinking buddy used to use the old term ‘in his cups’ to describe someone who was drinking. I don’t know if this is what Underworld had in mind when they wrote it, in fact I would be surprised if anyone, even Underworld knows what the lyrics mean, but I had an Underworld track in my head when I got home from work today and it may be a tenuous link but it’s Friday night, so there….

Unsurprisingly this is a tune I love to – just like the man himself who chose it tonight 😉 Similar and together in our choices in this journey we call life ….

Friday Sober Jukebox – World Shut Your Mouth

2016-drinking-guidelines-amendmentsSo I’m coming out swinging with my mouth open!  Or does that description actually pertain to the alcohol industry?  This was published by Alcohol Policy UK earlier today and it’s a dozy of a post so I’m sharing my edited highlights and strongly urge you to go read it in full.  The tune is in honour of the booze lobby brigade and I need to eat my words as I was utterly convinced these guidelines would be diluted or diminished in some way but no!

The Department of Health (DoH) have released its response to the consultation on communicating the new recommended drinking guidelines announced earlier this year.

Following heated debate over the guidelines, this week a new industry led group – the Alcohol Information Partnership – has also been announced which it says aims to ‘bring balance to the debate’. A recent Wall Street Journal article also recently reported that with ‘moderate drinking under fire’ alcohol companies across the globe are ‘on the offensive’ in a ‘multimillion-dollar global battle‘.

DoH consultation response & qualitative insights

The consultation response captures many of the themes played out in media coverage of the guidelines as of course many of the responses were from health and industry groups. As such, the responses to most of the questions were evenly split between positive and negative when excluding the 785 responses from individuals through the Campaign for Real Ale (CAMRA), who have been active in opposing the idea of a ‘no safe level’ message in particular.

The consultation response includes a number of tables highlighting revised wording and rationale (see figure above on regular drinking).

In addition, a qualitative research report [pdf] was also commissioned by Public Health England to gather a sample of public attitudes and beliefs regarding the new guidelines. Focus groups were conducted covering a range of demographics including low, increasing and higher risk drinkers.

Some key findings of note from the report include:

  • Virtually all drinkers were aware of the dangers of drinking to excess, especially the long term health problems, but few felt they were at risk.
  • Guidelines were often discussed in terms of how much they allowed or permitted people to drink, rather than being a guide to what consumption levels mitigate the risks of drinking.
  • Response to the new draft guidelines was generally favourable, and they were preferred to earlier drafts.
  • Most drinkers believed the information about the risks of alcohol and accepted the advice and tips on reducing the risks.
  • The exception to this general acceptance was higher risk drinkers, particularly those over about 35, who saw the guidelines as an attempt to stop them enjoying themselves, and felt the advice was irrelevant to them (my bolding as I was struck by this fact – what is it about those born before the 1980’s and our drinking?)
  • Higher risk drinkers project the risks onto other people who they believe are not in control of their drinking.
  • Many drinkers had difficulty grasping how and where the guidelines would be used. In current form – words on paper – they did not attract attention or invite reading.
  • In tone the guidelines were perceived as measured, neutral and focused on information. There was little sense of the tone being nannying, except among a heavy drinking minority, who disagreed with the principle of the guidelines.

The qualitative research report suggests that the guidelines were generally considered plausible and well constructed, except among higher risk drinkers who ‘see guidelines as unnecessary and object to recommended limits. They regard drinking as a reward for coping with demanding lives, and they want to guard their freedom to drink as they wish. They see advice from government sources or from the medical profession as challenging and possibly threatening this freedom.’ This is consistent with evidence suggesting many risky drinkers do not consider their own drinking as problematic, in part owing to normative misperception.

I really do think the drinks industry would quite like the world to shut it’s mouth 😉

Public health 1 – Alcohol Industry 0


Saturday Sober Jukebox – When Everything Was New

G’day sober lovelies!  Long time no write but boy have I been busy exploring lots of new things.  Getting up early with the sunrise and the sound of kookaburra’s as my alarm clock, going to bed early and happily exhausted from so much travelling, doing and seeing; watching possums crawl across my tent roof at night, sand tobogganing, running along beaches, stroking kangaroo’s, eating concrete – an extra hard ice-cream (and how about liqourice flavour? – it’s delicious!), snorkelling among the turtles, rays, reef sharks and tropical fish with my children at the Great Barrier Reef and watching hump back whales and their calves.  I could go on and on and on  🙂

Australia was AMAZING.  I love everything about the place, the people and the food – being eaten alive by sand flies not so much.  I won’t bore you with all my holiday photos but will share these three which sum up the whole experience so well.  Magical beaches, sunsets and memories – like seeing pods of wild dolphins 5 times and feeding them by  hand not once but TWICE!!

Did the thought of drinking cross my mind?  Maybe fleetingly once or twice.  Did the thought of managing a hangover with all the activities we were doing puncture my consciousness?  God yes.  I would have wanted to stay up late after the kids (we went to bed at the same time as them pretty much all holiday) drinking.  Those early morning wake-ups would have been a nightmare and I would have been a grumpy tired resentful parent.  My focus would have been finding an excuse to drink at all times and time, activities and experiences would have been prioritised around that or the resulting hangover.  I suspect we wouldn’t have done half as much as we did or travel as extensively as we did.  We were so lucky as the family member we were travelling with also doesn’t drink and decaff tea was the drink of choice for all of us.  Yes the family we were staying with drank but when we went out for dinner at another of their friends houses my sis in law said we were teetotal and that was that 🙂

Australian supermarkets are very sensible and you can only buy alcohol free products in them – I found and sampled a couple of AF beers which were very nice and saw a small selection of AF wines.  You have to go to a bottle shop or liquor store for booze – although there were plenty about including drive through!   Plus RBT (random breath tests) are a big thing both on the roads and water at any time of day.  And my new favourite AF drink?  Lemon, lime and bitters (from Bundaberg the biggest rum distillery in Oz who do a great range of AF drinks too).








And as for sober treats?  How about an organic doughnut with macadamia nuts, mascarpone and fresh strawberries (this was sampled at Byron Bay)  😉

organic doughnut oz








And as it’s a Saturday sober jukebox an Aussie tune too by Flume aptly titled When Everything Was New.  It’s nice to be back, but truth be told I’d have happily stayed ……

Will be back tomorrow as taking my daughter to see Little Mix tonight!

Sober Friday Night Buzzword Bingo – Intoxigenic

intoxigenicSo it’s the day before we fly to Australia and when you read this I’ll be packing and then heading out to see ‘Tears for Fears’ live and then on to Heathrow for our flight.  I heard a new word in July so it seemed apt to end with this and the research that coined the phrase – intoxigenic.  Hard not to think of Britney Spears and her tune ‘Toxic’ when I hear this word!

The image about profit motive is to set the scene because at the end of the day the drinks industry is driven by this motive and nothing else.  They have share holders to please and when your product is alcohol the only way to do that is to sell more booze and not care too much about where that sale comes from.

The research article that triggered this post is titled ‘An exploration of alcohol advertising on social networking sites: an analysis of content, interactions and young people’s perspectives’

Here’s the research abstract:

Young people increasingly communicate and interact via social digital media such as Social Network Sites (SNS), where they discuss and display alcohol-related content. SNS have also become an important aspect of the alcohol industry’s multi-platform marketing strategies, which may contribute to the creation of intoxigenic digital spaces in which young people learn about alcohol. This paper presents findings of a content analysis of the extent, nature, and user interaction with SNS-based alcohol marketing for brands popular among young people in the UK. It provides a systematic analysis of both official and user generated marketing content on brand Facebook and Twitter profiles, and user interaction with such content. Findings from peer group interviews (N = 14) also present young people’s (N  = 70) perspectives and experiences regarding alcohol marketing on SNS. New SNS engagement marketing strategies extended existing multi-platform brand marketing. Young people interacted with such strategies as part of their identity-making practices, yet through a discourse of immaturity distanced themselves from certain brands, online marketing practices and the idea that their own actions were influenced by marketing. Local night life economy marketing appeared more meaningful and relevant to young people and led to further interaction with brand marketing. Implications of the findings are discussed in relation to the influence of alcohol marketing on young people, and the implications for current regulatory frameworks.

And this was the conclusion:

Alcohol marketing on SNS was entangled with young people’s cultural and identity-making practices in ways that created greater relevance and meaning. However, marketing strategies were dependent on young people negotiating brand material, with some connotations (e.g. immaturity) hindering rather than encouraging interaction with marketing content and use. We have further highlighted how the emerging use of SNS in alcohol brand and venue marketing has extended the aim of marketing from influencing consumers through the transmission of meaning through visual and discursive codes, to encouraging consumers to act in certain ways as active participants in marketing content creation and the use of consumers online social networks and relationships to gain added value and wider audience reach (Carah 2014, 2015). With an apparent lack of prominent alcohol health campaigns on SNS (Atkinson et al. 2010; 2015) it is important to further consider how such marketing messages might be modified by public health orientated actions on SNS (Westgate & Holliday 2016), whilst considering the challenges SNS marketing poses to current regulatory codes designed to solely monitor the content of official brand marketing.

So complex relationships between social media, culture and identity that is only just beginning to be understood.  You can bet your bottom dollar the industry is spending huge amounts of money researching this to make sure they maintain their profits as driven by their profit motive.

Conversely this new study provides preliminary evidence that use of alcohol warning advertising reduces urges to drink:

Viewing alcohol warning advertising reduces urges to drink in young adults: an online experiment

[Open access] Tobacco counter-advertising is effective at promoting smoking cessation. Few studies have evaluated the impact of alcohol warning advertising on alcohol consumption and possible mechanisms of effect. This pilot study aimed to assess whether alcohol warning advertising is effective in reducing urges to drink alcohol, if emotional responses to advertising explain any such effect or perceived effectiveness, and whether effects differ among heavier drinkers | BioMed Central, UK

And this article shows a desire to escape the intoxigenic environment:

No drink, no drugs: what’s drawing young people to teetotal festivals?

At the start of Buddhafield festival, over 1,500 revellers – many of them non-Buddhists – chant Buddhist mantras in unison. The effect is hysterical, manic: one regular says “it’s as if everyone is on something”| Guardian, UK

So much to think about and time for a rest – a month, my longest time away from the blog yet!  Stay safe sober warriors and finally a tune which I’m hoping to hear live later 😉


Friday Sober Jukebox – Poison

HOC-alc-related-deaths-725x381So this is a happy reading chart isn’t it?  Sorry to dampen your mood with this Friday sober jukebox but reality cannot be escaped (especially now I don’t drink the toxic poison that is alcohol or take drugs!).

This is the unlucky for some top 13 health related ways to die from alcohol as recorded in 2014 and how many people actually did die of them within this fair isle.  A veritable drinking game Russian Roulette of choices:

  • degeneration of nervous system
  • polyneuropathy
  • cardiomyopathy
  • gastritis
  • pancreatitis
  • hepatitis

And then the mother-loads of:

  • poisoning
  • cirrhosis
  • alcoholic liver disease

and that’s just the physical ailments which doesn’t include the number three cause of death:

  • mental and behavioural disorders due to use of alcohol

with England winning by a country mile in the nations of the UK stakes.  I have nursed them all and can safely say all of them are pretty awful ways to die and to say these statistics are depressing is an understatement 🙁

This data comes from here:

Drinking patterns in 2016

Alcohol-related conditions were wholly responsible for 307,710 hospital admissions in England in 2013/14 | Russell Webster, UK

So this post is a bit of a fist in a velvet glove bit like this tune aptly titled ‘Poison’ 😉

Urghh – I had to share this somewhere too so it feels apt to do so here:

World’s first alcoholic ice cream van launched

A UK hotel group has launched what it claims is the world’s first alcoholic ice cream van, which requires visitors to display their ID cards | Spirits Business, UK

‘Products on offer include IcePA, a beer-infused Mr Whippy ice cream poured out of a classic pump and served in a pork scratching cone; The Jäger Bombe, a twist on the classic ice cream bombe that features Jägermeister ice cream covered with a layer of energy drink-flavoured ice cream’

Sounds delicious – not 🙁

Friday Sober Jukebox – Instinct

instinctSo this Friday Sober Jukebox is prompted by an open letter written by Alcohol Focus Scotland about Minimum Unit Pricing (MUP).  I have written extensively about this subject and you can read them all here.

Here’s the open letter:


These paragraphs really resonated for me as they were underscored by a recent personal experience which I’ll recount afterwards.

We see the devastating effects of cheap, strong alcohol every single day: people’s health irreparably damaged; unhappy childhoods and families torn apart; drunkenness and disorder on the streets and in homes; young men with life-changing injuries from drunken assaults; all of this creating a huge, avoidable burden on our GPs, hospitals and emergency services.

This harm is fuelled by strong white ciders and spirits sold for as little as 18p per unit in supermarkets and corner shops. Minimum pricing will raise the price of these very cheap
drinks which are favoured by young, vulnerable and harmful drinkers. It won’t affect the
price of a pint in the pub or a glass of wine with a restaurant meal as these already cost
much more than 50p per unit.
As you know I volunteer at a drug and alcohol treatment centre.  There was one client who has stuck in my mind as they came in from homeless and living on the streets, had life-threatening side-effects from drinking and went on to have a really strong recovery.  They were lucky enough to secure charity funding for both primary and secondary rehab – so 6 months in total completely paid for.  I was nursing last week and drove past them on the street – homeless once more and swigging from one of these cheap bottles of cider having fully relapsed.  I was heart-broken for them and desperately sad.  Now I’m not saying that MUP would have stopped their relapse but such cheaply available alcohol does not help them or anyone.  Another one lost once more to this toxic poison 🙁
And this tune spun round and it resonated.  For me as a public health nurse and someone in long term recovery it is instinct to want to put public health above private profit.  If only the drinks industry weren’t ruled by the profit instinct ……